So this week in New York are the TV upfronts — where all the networks reveal to advertisers and the world at large what their fall schedules are going to look like. We get to hear all about the new shows coming and the unfortunates that have recently been cancelled. So it only makes sense that to add to my depression during this horrid horrible month of May that the wizards at NBC have decided to cancel one of the best shows they had on the air — American Dreams, often mentioned on this site. Oh yay!
But again, I’m not here to rant about that stuff … yet (although I am starting to get a little feeling back in that regard, so we’ll see). Instead, I’m here to talk about the second of our (read: Lily’s) three interviews on Gothamist this week: with Night Agency, a group of young upstarts (damn I’m starting to hate people in their 20s) running a very successful new media/”guerilla” marketing company. You’ve probably seen their work without even knowing it. For example, remember when there were all those posters for thetwoheadeddog.com all over town, and they’d have weird lettering on them, with gaps, sort of spelling out innocuous phrases? And the proper response would be, “What the fuck?” Only later would you find out that for some reason MTV2 decided that its new logo would be a two-headed dog. Well, the execution of that whole ad campaign was Night Agency. Does that help?
Check out the interview … they tell it better.
Out of Focus 