WHO SHOULD GET FIRED FOR THIS?

OK, probably nobody because it’s not that serious, but really, if a major entertainment publication like Entertainment Weekly can’t get a simple email right nor give actually good suggestions on what people “must” see/read/listen to.

Take today’s “Must List” email for example, their little teaser of what will appear in the issue hitting newsstands tomorrow or Saturday or whenever the hell it actually does. (My subscription comes any time between Friday and Tuesday. Yay US Mail!) Now I’m sure they got two-and-two put together for the web site and the magazine, but when you send an email out to however many thousands of website-registered-readers as get this one, proofread, people. Proofread:

DVD: “KUNG FU HUSTLE” – The HBO drama goes ungently into that dark night — and rediscovers how it once made black comedy out of death and dysfunction.

No, no, you’re not misreading. Someone managed to put a description of Six Feet Under under the heading of Kung Fu Hustle, a recent Hong Kong action comedy which obviously has much in common with HBO’s departing family drama. (Meanwhile, if one clicks on a link in the email, one can see “an illustrated version” which looks like this. Notice, they’ve fixed the mistake. Good for them to notice.)

Then, because having one HBO series on the “Must List” obviously isn’t enough, EW tries to convince people that The Comeback — the worst series to hit that network since The Mind of the Married Man — is worth watching for any reason. It’s not, and having actually for some ridiculous reason subjugated myself to every episode in the hopes that it might, just might, get better, I feel I’m thoroughly qualified to say that. To admit that it’s potentially bad — “Love it or hate it” — is a bad start. To say that Lisa Kudrow — who I generally like — gives “one of the best performances of the year,” is simply ludicrous. Aside from the fact that the show is simply not funny nor credible for numerous reasons, Kudrow’s portrayal of former TV sitcom It-Girl Valerie Cherish is downright annoying. The show is all Kudrow, all the time. If her performance was so damn good, fewer people would be tuning out after finishing with Entourage

Hmmm … could EW, related to HBO through mutual mommy Time Warner be doing its cable sibling a solid? Nah, of course not.